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Online Marketing Impact-Tip 1

May 27, 2011 By

 

Online Marketing Impact For Your Local Business – Tip #1

Being able to identify what your target market is looking for is KEY when you are designing a successful website or web page. When you have decided that you will establish an online marketing presence for your business, you now have to determine how you would like to present your company to these potential customers.

The first thing you need to do is determine what you audience is looking for so that  you can design your website to appeal to the largest group of prospects; once you have identified this you then can begin to design your website.

If your business is a print shop, one of the ways to determine how to best design your web page would be to see how many people online, in your local area, are actively searching for print shops. You could do a keyword search (which we discuss in further detail in Tip 3) to see how many people are looking for print shops. This will prepare you for further developing your online marketing more effectively.

From there you will be able to see how many people typed in that keyword, as well as other similar keywords. For example if your print shop offered colored paper printing, and the top search online was for colored paper printing, you can now design your website to focus on the fact that your business offers colored paper printing as an option for your potential customer.

When you learn how to identify what your target market is looking for you are able to customize your pages, your offers and your online marketing will then appeal to the larger audience of potential new customers.

Use this to establish a base line and to develop an understanding of the needs to your customers so you can establish trust, and continue to build your brand as a reliable and trustworthy business, which focuses on the needs of their customers and provides them with the solutions they need.

In the next chapter we will be discussing the different options for creating your website that are available to you. When you are ready to start looking at designing a web presence it is important for you to consider all the possible options that are available.

The goal is to drive online traffic, offline to your store front, so remain focused and take the time to learn the steps needed to ensure your advertising campaign budget is focused, and well spent on targeting those that are in your local market with your online marketing.

 

More Information On Internet Marketing Services

Keyword Research – A Critical Component For Successful Online Marketing

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Why It Is Time To Transform Your Marketing – Or Risk Being Irrelevant!

April 11, 2011 By
Transform Your Marketing
View more presentations from HubSpot Internet Marketing

 

New Online Marketing Methods And Trends Are Revolutionizing The Way All Businesses Effectively Promote Themselves In Today’s Rapidly Changing Business Environment.

Startling statistics help clear the fog and confusion about why traditional print media advertising as well as many other conventional time trusted marketing strategies and tactics have dramatically lost their effectiveness.

Many businesses of all sizes have already embraced these dramatic changes in the marketing landscape and are reaping the rewards as a result. Unfortunately most businesses are way behind with implementing effective online or internet marketing strategies and will very likely get left in the dust created by this rapidly moving, revolutionary marketing trend currently well under way.

To be sure internet marketing for businesses of all sizes has quickly evolved from being perceived as a trendy advertising gimmick to an all-out functional necessity if you want to avoid near total irrelevancy in the marketplace.  Even localized businesses have begun to take notice and are shifting from traditional print advertising methods.

Why and how things have changed and are continuing to change to fuel the revolutionary transition from  traditional outbound print advertising strategies to engaging inbound marketing using the Internet.


  • “Search engines, blogging and other Internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated & inefficient marketing methods- like print advertising, telemarketing & trade shows – that people increasingly find intrusive & screen out.”

*Brian Halligan, Co-founder and CEO Hubspot

  • “Audiences everywhere are tough. They don’t have the time to be bored or brow beaten by orthodox, old fashioned advertising. We need to stop interrupting what people are interested in and be what people are interested in.

* Craig Davis, Chief Creative Officer Worldwide, J. Walter Thompson (Worlds 4th Largest Ad Agency)

  • …the Internet has changed from what used to be a controlled one-way message into a real time dialogue with millions.                                         *  Danielle Sacks – The Future Of Advertising  Fast Company November 17, 1010
  • 79% of adult Americans use the Internet.                                    *PEW Internet And American Life Project   May 2010
  • 78% of Internet users conduct product research online.         *PEW Internet And American Life Project May 2010
  • 10.3 Billion searches are conducted every monthon Google.           * Comscore,   August 2010
  • The average US Internet user views 2,750 pages per month.                * The Nielsen Company  March 2011
  • 1/3 of  US consumers spend 3 or more hours online everyday             * The Media Audit  September 2010
  • 24% of adults have posted comments or reviews online about the things they buy.
  • 9 out of 10 Internet users visited a social networking site each month in 2010.    * Comscore  February 2011
  • 1 out of every 8 minutes online is spent on Facebook.                                                       * Comscore  February 2011
  • Twitter’s active user base generates 90 million tweets per day.                                     * PJMetrics  January 2011
  • More than half of all Internet users read blogs at least monthly.                                  * EMarketer  August 2010
  • US Internet users spend 3X more minutes on blogs and social networks than on email.                                                                                                                                                                                                                         * The Nielsen Co.  Nov 2010
  • 40% of Facebooks user base is age 35+.                                                                                     * IStrategy Labs  January 2010
  • 64% of Facebook users have become  “fans” of at least one company.                           * Exact Target   2011
  • 70% of the links search users click on are organic — not paid.                                         * Marketing Sherpa  Feb 2007
  • 78% of business people use their mobile device to check email.                                      * ATT  March 2011
  • 40% of US smartphone owners compare prices on their mobile device while in-store shopping for an item.                                                                                                                                                             * Comscore  January 2011
  • 1 in 5 US adult mobile phone owners have used their device to make a purchase in the last month.                                                                                                                                  * Mobile Marketing Association and Luth Research    May 2010
  • 40% of US households have a DVR                                                                                                                                                                                                      * Leichtman research Group Inc.   Septemper 2010
  • 200 Million Americans have registered on the Federal Trade Commissions “Do Not Call” list.                                                                                                                                                                        * FTC July 2010
  • 46% The decline in spending on tech trade shows in 2009.                                                                                                                                                            *Trade Show Exhibit Association March 2009
  • 84% of  25 – 34 year-olds have left a favorite website because of intrusive or irrelevant advertising.                                                                                                                                                                  *HowTo TV  April  2008
  • If you don’t like change, you’re going to like irrelevancy even less.               * General Eric Shinseki  2003
  • More than 1/3 of US companies use blogs for marketing purposes.                * UM  October 2010
  • Companies that blog get 55% more website visitors.                                             * Hubspot  2010
  • Inbound marketing costs 62% less per lead than traditional outbound marketing.                                                                                                                                                                                                                      * Hubspot 2011
  • 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.                                                                                                                                                                                          * Hubspot   2011
  • The number of of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.                                                                                                                               * Hubspot  2011

 

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