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Ways To Use QR Codes To Promote Your Business

February 23, 2011 By

Top Ways To Use QR Codes In Your Business

QR codes can be scanned and decoded by most mobile devices. So, when someone sees a code in an ad, they can simply scan the code with their mobile phone’s camera or barcode reader. Once they scan the ad, it can then take them to a message, a discount offer, your website, a video, or pretty much wherever you want them to go.

QR codes make it easy for Smartphone users to scan codes to get information about your business rather than having to send a text message, make a call, or wait until they get home to look at your website. This makes your advertising job a whole lot easier as it requires minimum effort on your part to get extremely targeted promotions.

Top Ways You Can Use QR Codes To Help Promote Your Business Or Offers:

  • Use your QR code on your Google Places Local Business listing page. Google has already setup a QR code for you if you have a brick and mortar business. All you need to do is log into your account and download it and you’re done! When someone comes across your Google Places Local Business listing page, they can scan your code and instantly save your information to their mobile device.
  • Use your QR code on your website. When visitors hit your site, make sure your QR code is completely visible so they can easily swipe it and save all of your information to their mobile device. Not only that, but make sure it is on your Facebook Fanpage as well.
  • Use your QR code on your printed marketing materials. Your flyers, brochures, business cards, and anything else you use to market your business should have your QR code printed on it as well. If you advertise on billboards or TV, you can put them there too.
  • Use your QR code to build a list of mobile subscribers by using mobile keywords and short codes. For instance, you can run an advertising campaign telling consumers to text “special234” to receive 20% off your products or services. Once they send the text message, they are instantly subscribed to your list. Once they are on your list, you can promote additional offers and build relationships with them in the future.
  • Use multiple QR codes for different activities and promotions within your business. For instance, if you want to offer a coupon for 10%, create a QR code for it and promote it. If you want to share customer testimonials and reviews, create a QR code for it and promote it. If you want to share information about your newest product launch then create a QR code for it and promote it.

These are just a few examples of the powerful things you can do with a custom QR code. They can be used online, at your physical location, on your direct mail pieces, and many other ways as you can see. They are perfect for bolstering your marketing arsenal when it comes to promoting specials offers, videos, product launches, or pretty much any other promotional or marketing effort you can come up with. The possibilities are virtually endless.

Filed Under: Mobile Marketing Tagged With: , , , , , ,

QR Codes-A New Marketing Opportunity For Local Businesses

February 23, 2011 By

What QR Codes Are And Why Are They Important For Your Business?

QR (Quick Response) codes are two-dimensional bar codes that are regularly used in conjunction with mobile phones to gain quick access to websites and other important web based information.

How Do QR Codes Work?

QR codes are 2 dimensional bar codes that are used to transfer information through bar-code readers that can be found on most mobile devices. Anyone with a camera phone (some may require a bar-code reader) can scan a business’s QR code and one of several things can happen:

  • They will be taken to their website.
  • They will be sent a coupon or discount.
  • The business’s contact information will be instantly stored on their phone.
  • There are many other options of what can happen once they scan the code – the choice is basically yours.

QR Codes provide a method of instant gratification for consumers, which is one reason that they are becoming increasingly more popular in the marketing world. There are some successful QR code marketing campaigns that had engagement rates of up to 60%, which far exceeds normal direct-mail response rates.
If a consumer sees a special offer on a product label, they no longer need to or want to wait to go home and visit a website. They want to act immediately and QR codes provide the instant response most consumers crave.

One of the most attractive features of QR codes, from a business standpoint, is that you can change the content delivered via your QR code pretty much instantaneouslyon the fly. Today, you may want to offer a 20% off coupon to all consumers who scan your QR code. Tomorrow, you may want the code to provide consumers with a quick tutorial on how to use your product.

You’re in luck… unlike print advertising, QR code content can be quickly and easily changed to promote whatever you want – whenever you want.  They can also provide additional information, like where your product can be purchased and can prove vital to gaining new customers and increasing your market share.

So as you can see, QR codes can offer many new marketing options for local businesses and almost any business can find a way to take advantage of them. Whether you are promoting a product or a special service, incorporating an interactive QR code will give you a new way to get the attention of your target market.
Although these funny looking little codes may not seem like a lot, they may be the key ingredient to growing your business and increasing profits.

We can help with your QR Code marketing?

Click here to contact us or Call 1-866-910-4471.

 

More QR Code Marketing Information:

Marketers Embracing QR Codes, for better or worse

(CNN) — A confused crossword puzzle. A psychedelic postage stamp. A bar code on drugs.

This is how a QR, or Quick Response, code may appear to most people. You may have noticed these black-and-white squares showing up in subway ads or in pages of magazines. Thanks to our growing addiction to our smartphones, you’ll likely be seeing more of them.

QR codes are showing up in more and more places: posters, storefront window displays, TV advertisements, business cards, websites and even on T-shirts. When accessed with your phone, a QR code takes you to a landing page where you’ll usually find special promotional content.  read more

Filed Under: Mobile Marketing Tagged With: , , , ,

Why A Mobile Website Is Important For Your Local Business.

February 22, 2011 By

Why Your Business Should Have A Mobile Website

A mobile website is a site specifically built to be easily viewable on cell phone and other smart phone devices. Having a regular website that isn’t easily viewable or even worse is totally unreadable on a mobile device, doesn’t exactly put your business in the limelight when potential customers search for your products or services using their phones. Most conventional websites quite simply are not designed with mobile devices in mind.

Click here to see what your website looks like on a mobile phone

Everybody knows cellular devices like smartphones continue to be used by a rapidly increasing number by people in all age groups. Nearly every person you are know likely owns a mobile phone! Not only do they own a mobile device, it is highly likely that they keep it within arms reach 24/7.

During the last couple of years, mobile phone product sales have surpassed pretty much every other electronic product. People want to be able to access the information they are looking for as easily as possible and having a mobile website gives your business an opportunity to gain potential customers through an additional very popular and massively growing media channel.

The simple fact is that smart phone use shows absolutely no signs of slowing down anytime in the near future. Actually, analysis clearly shows that sales and shipments of mobile phones are expected to go above and beyond those of Personal computers in 2012.

As a small business owner, this implies you will need a mobile-friendly website to be able to effectively market your business to those who regularly search the internet using their cellular phone devices.

People tend not to leave the house without their mobile devices and even more people nowadays are actively using them to look for local area small businesses.

What happens if your business only has a conventional website?

Most mobile devices are not able to accurately show your standard website, often making it difficult if not nearly impossible to even find a simple contact number.  Based on the coding of your website, many won’t show up at all.

Click here to see what your website looks like on a mobile phone?

Furthermore, mobile devices have small-scale window screens, run more slowly, and often have extremely limited keypads -all of which contribute to make it a frustrating experience just to find what they are shopping for. Some websites involve almost endless scrolling sideways and up along with down for the surfer to view even simple information on the web page.

Mobile Marketing Services

Mobile Marketing Solutions

Therefore if your small business offers services or products to shoppers, it’s definitely to your advantage to ensure they’re able to see your contact, location and sales information on their mobile devices. As an illustration, cafes, restaurants, coffee houses, movie theaters, and dry cleaners, simply to name just a few, should give some very serious thought to making an investment into a mobile-friendly website.

The latest mobile website helps make your overall website content easily readable as well as navigate for mobile device users, which is an absolute MUST if you want to use this powerful media channel to help grow your business.

Regarding the subject of looks and usefulness, mobile web sites are generally basic, scaled down, and incredibly easy  to navigate. Few graphics are used and much less text is required to satisfy what most mobile users are looking for. Additionally, they are super easy to browse through as a result. Making mobile websites ideal for people on the go, easily able to get the information they are looking for as quickly as possible is what it is all about.

Mobile consumers characteristically would just like simple info while looking for a local business on their mobile device. Which means you just need to have a handful of web pages on your mobile website – as opposed to common internet websites. Just be sure that your mobile site just has the content that will meet the requirements of people that could possibly be looking for your business on their mobile phone.

As an example, if you’re a local restaurant, it is vital that potential customers be able to easily see your address, a map, phone number and possibly the type of foods you specialize in. In the event that that they are generally taking advantage of their mobile device to locate your business. That gives them the easy options of finding you or even quickly calling for reservation information. Or perhaps they are simply searching to get easy directions – make sure that that is available on your mobile website as well.

In a nutshell, potential customers that search their mobile devices to get local business information will usually choose whoever has a mobile-friendly website. Simply because just trying to navigate through a typical website on a mobile device is a huge inconvenience and goes totally against the purpose of having quickly accessible basic information in the palm of your hand. Discouraging potential business opportunities in the process.

Therefore, taking advantage of the mobile trend and giving your local business a competitive advantage by having a functional mobile website puts your business in position to be found easily from mobile device users and more potential customers. When your prospective buyers are trying to find your type of services or products with their mobile phones and discover both you and your competitors’ websites, they’ll in all probability contact the person that has a mobile website…simply because they will have the information they need when they need it.

Mobile Marketing Services

Click here to contact us.

Or Call 1-866-910-4471 or 260-220-4830 for help with your mobile website needs.

 

Links To Additional Mobile Marketing Information Resources:

Mobile Web

Survey: 85% of Marketers Going Mobile

Top 10 Mobile Trends Of 2010

Americans Get “Smart”: iPhone, Android and the Accelerating Adoption of Smartphones

Key Strategies to Maximize Your Mobile Marketing

Filed Under: Mobile Marketing Tagged With: , , , , ,

How To Drive Mobile Users To Your Local Business Or Website

February 19, 2011 By

How To Drive Mobile Users To Your Local Business Or Website

There are about 5billion mobile phone users globally and a fast growing number of those are using smart phones like Blackberry, iPhone and Android. The advantage of mobile phones is they are affordable, their owners always have them on hand and they are always switched on. You really can’t say the same for their personal computers.
So how can a local business drive mobile phone users to their websites and businesses?

Mobile Marketing With Text Messages

This is the most direct way to contact mobile phone users and update them on promotions, events and other important information.

Mobile Email Marketing

Most phones today allow users to access their email accounts from mobile phones meaning your customers can still read your emails and participate in sales offers.

Mobile Advertising

Your business can set up an ad campaign through mobile ad networks which can target mobile users within a certain radius of your business location. Just imagine a tourist or local native seeing your restaurants ad banner on his phone during lunchtime. Wouldn’t that be an extremely targeted and compelling marketing strategy?

Mobile Marketing With Podcasts and Videos

Users can download your business podcasts and videos onto their phones. You should mention your business website address or embed it in the video presentation.

Mobile Social Media Marketing

Users can also access their social media accounts via mobile phones. All the more reason to open your account and keep in touch with new posts, tweets and RSS feeds.

Mobile Applications

In a study published in June 2010, The Nielsen Company showed the top mobile applications accessed by users include Facebook, Google Search, Google Maps, the Weather Channel, iTunes, Pandora, ESPN amongst others. That means your local business needs to have a presence on these applications. Optimizing your webpages for mobile users is a further step to take, so that if someone clicks on your website through Google Search, they are able to read your content. Mobile traffic cannot read regular websites.

Another point in the applications category to consider, is that local businesses can now be found by mobile users who have bought mobile apps from iPhone and the like.

For example the Where Inc app helps people “Search out cool local places, events, things to do, and great deals — even coupons and special offers…. Discover what’s nearby with real-time reviews on restaurants, cheap gas, movies, weather, and more”.

Filed Under: Mobile Marketing Tagged With: , , , ,

Is Your Business Cashing In On Mobile Marketing?

February 17, 2011 By

Why Your Business Should Be Cashing In On Mobile Marketing

Mobile marketing gives your business cost effective exposure opportunities to the growing masses of people who are spending much of their time talking or surfing the web from their mobile devices rather than sitting in front of their PC.

This can be an absolute goldmine when it comes to online advertising!

Everyone knows that TV commercials, newspapers, radio ads, and other traditional advertising methods are losing their effectiveness. Which is exactly why businesses are looking for new ways to put a new twist on their marketing campaigns and in many cases mobile marketing has proven to be a godsend.

This is one of the key reasons why mobile advertising is rapidly increasing in popularity as a “must-have” marketing tool. Mobile marketing allows businesses to reach their target audiences easily and more effortlessly than other marketing methods. Not only that, but mobile marketing has also proven to be extremely effective in producing a higher ROI when it comes to more traditional marketing strategies.

There are BILLIONS of mobile phone users worldwide. Mobile devices are more heavily used than the traditional PC. In fact, mobile devices are practically a permanent attachment for most people today. Are you starting to see the power in mobile marketing?

You can literally reach your potential marketing no matter where they are because they will have their mobile device right by their sides!

The 3 top Internet search engines – Google, Yahoo, and Microsoft – have a made great strides to capitalize on the massive mobile device usage by consumers today. They have all created mobile platforms for Internet browsing and advertising.

Advertising over the mobile web provides the ability to reach a massive number of people as many of them are now browsing the web using their mobile devices.

As you can see, mobile marketing is just getting started and is already ON FIRE. This means that your business needs to be a part of this marketing revolution and boost your profits.

You may be wondering how hard it is to start up a mobile marketing campaign… it’s not hard at all. For instance, to start a mobile text messaging campaign, you simply build a targeted list of mobile users, create offers and campaigns related to your business, and start communicating to your list of mobile users.

The only thing left to do after that is to start watching your profits rise.

Now is the time for you to break into the very lucrative area of mobile marketing! Competition is lower than any other advertising method as most businesses have not caught on just yet – but they will. However, businesses that are taking action RIGHT NOW to engage mobile marketing in their advertising campaigns have the upper hand as they are claiming their mobile marketing territory before their competitors do.

Filed Under: Mobile Marketing Tagged With: , , ,
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