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How Many Facebook Fans Do You Have

May 21, 2011 By

Facebook – A Great Social Media Marketing Tool To Build Loyalty.

There’s a lot of buzz around social media marketing, and for good reason. Let’s take a few minutes to look at how facebook builds loyalty.

If you’re like most people, then you probably have a personal facebook account, where you keep track of your friends and family. You might have located an old high school sweetheart, or found out that your old nemesis from sixth grade is now a preacher in middle America. Whatever the case may be, facebook is a fun way for people to connect.

It’s also extremely addictive – and that makes it a super effective marketing tool – one of the best, least expensive ways to build loyalty.

While you might be one of the few folks who does stay off facebook in your personal life, people like you are few and far between.

Let’s take a closer look at why facebook is such an important part of any  social media marketing campaign for small, local business!

Build Loyalty

Have you ever noticed that the more stake you feel you have in something, and the better relationship you feel you have with an entity, the more likely you are to feel loyal toward it?  Whether your company offers a certain type of service or a certain product, having a presence on facebook and inviting your customers and potential customers to join will help you build a loyal following.

Facebook Accounts Build Themselves. Well, not really – you do have to interact to make the most of facebook.

But, as social media marketing goes, facebook is easy.

Here’s an example:

You build a facebook profile with basic information about your business and a few snazzy snapshots. Now you’re up on facebook, but you don’t have any friends yet.

Don’t worry – they’ll show up.

Once you’ve gotten your profile up, it’s time to start looking for people you know. Go through your customer list, and look for them on facebook. Invite these people to be friends or fans!

Once you have some friends or fans, invite them to participate in a special offer – let’s say you have a coffeehouse:

Facebook Friday!  Friends and Fans get a latte for $2.

Come in and see our new fireplace!

You’ll be swamped on Friday, and you’ll be building brand loyalty through social media marketing.  So, take a look at facebook, see what different companies are offering, and come up with your own plan.  If you are pressed for time, consider hiring a consultant to help you with this aspect of marketing your business via social media – you’ll be thrilled with the results.

 

More Facebook Marketing Information

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Effective Facebook Fan Page Marketing Tips

March 5, 2011 By

Facebook fan pages can be an extremely useful marketing tool for your local business. The main problem is that too many people use them incorrectly. If your not using fan pages the right way, then it’s not likely your fan page will prove to be very effective for promoting your business.

One important thing you should realize about Facebook is that the typical user does not respond well to direct in-your-face types of aggressive marketing. Someone joins a fan page because they are genuinely interested in the topic, not because they are expecting or want to receive a ton of promotional pitches about your business.

The primary objective to having a fan page is to encourage people to not only join your fanpage but to genuinely pay attention to it as well . In order to successfully accomplish this there must be a motivating purpose. Ideally something  viewed as being of interest or reasonable valuable to your fan page visitor, a sort of ethical bribe that actually benefits your visitor and entices or encourages them to join your fan page.

Many people join fan pages for the purposes of leaving feedback and reviews or testimonials about products or services they either really like or really hate. You should make sure that you give them the opportunity to do that, and refrain from censoring posts too much. As a rule Facebook users are generally extremely sensitive to censoring, and  will tend to notice if you remove negative posts.

When possible, focus on using your facebook fan page for promotional things like contests, giveaways, discounts and coupons. This will tend to further encourage people to pay more attention to your fan page, as well as give them more reasons to visit your fan page frequently.

You should do everything you can to encourage your fan page users to share your fan page with their friends. This will help you grow your number of facebook fans without having to directly request that people join. People are generally much more likely to join a someone’s facebook fan page if it is recommended by a friend than if they are asked to join by whoever owns the fan page.

Another important element to having a successful facebook fan page is not to neglect it. You should take every opportunity to interact with your fans, it is one of the most important things you can do to help grow your business. Taking the time to answer their questions, post additional interesting links, and generally keeping active can pay huge dividends. People won’t be as likely to visit your facebook fan page if they feel like it has been abandoned, so be sure to stay  active and check it for activity regularly, at least several times a week.

 

 

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Facebook Is An Important Tool For Local Online Marketing

February 16, 2011 By

Develop A Powerful Local Online Marketing Presence-Use Facebook

Currently Facebook offers the greatest source of traffic to your website, with an estimated 500 million users who spend an average of 55 minutes per day on it which is more than the time they spend on any other webpage even Google or YouTube.

There are two ways to draw traffic from Facebook to your business website:

1. Create an Ad Campaign
2. Create a Fan page.

Facebook Ad Campaign Marketing

Unlike a majority of marketing mediums such as print, TV, Radio or even search engine pay per click programs, Facebook offers the ability to nail down the exact demographics that you are targeting. When users sign up for the Facebook accounts, they also complete a full profile which lists their location by town, city and country, their birth date, their age group, their interests and hobbies, their educational background, etc. Further more once they become fans or members of Facebook groups this information is added to their profile.

What does this mean for you as a local business owner?

If you run a plumbing business in Charlotte, North Carolina and want to launch an ad campaign, you can set the parameters of your ad settings to target facebook users who are in Charlotte, in North Carolina, in the age bracket that serves you best probably such as over 30 years since they will often have family homes and need plumbing services and who have particular interests such as real estate or interior decorating.

Your ads will then be featured on the Facebook pages of those within your specific target market. When they click on your ads, they will be taken straight to your sales page on your business website

Facebook Fan Pages

It’s relatively easy to increase the numbers of your fans.

  • Just by creating a fan page, it will be indexed in the Google search engines where you can draw in visitors.
  • Also you can create ad campaigns that direct prospects to your fan page.
  • You can also invite people to your fan page from fan pages run by other people by entering your keywords into the Facebook search box and looking up fanpages with a good following. When you arrive at that fanpage, you can click on the link written “6765 people like this” and a new box title “People who like this page” will appear and you can click the tabs next to each fan to add as a friend. However do not invite more than 20 people per day as Facebook will slap you with a ban.

The amazing thing is that Facebook does the rest of the legwork for you. Every time someone joins your fan page through any of the above methods, Facebook automatically tells that persons friends and when they join, Facebook tells their friends too hence the viral nature of Facebook. Done correctly, you will be raking in fans in no time and through your content will be able to direct them to your website sales page to buy your products and services.

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Create A Fan Base On Facebook To Promote Your Local Business

February 16, 2011 By

Advantages of Creating a Fan Base on Facebook for Your Local Business

Essentially, there are two ways to network and market your business on Facebook

1. Create a Group Page or
2. Create a Fan Page

Which facebook marketing strategy offers you the most promotional leverage?

Why creating a facebook fan page for your local business has several advantages compared to a group page:

  • You can have unlimited fans. Groups are limited to 5000 people only. If you think you might never reach 5000 people, think again. Even a small obscure business can have over 20,000 fans in under a year due to viral marketing. Word spreads so fast on the social networks especially when your business gets featured on a TV show or a celebrity endorses your product.
  • You can add applications to your fan page making it more customized and improve your fan experience. These include RSS Feeds from your blog, website or Twitter accounts; Flashplayer for video and game content; Posted Items Pro that allows you to embed YouTube videos, music and other files which can be posted in your press section etc. Groups are not allowed to have extra applications.
  • Fan pages are visible to everyone and are indexed on search engines like Google meaning anyone can find out about them and join. Groups however are only visible to registered members and one can only join by being invited by a member.
  • Fan pages are customizable to your individual business requirements. Allowing you to present your business in a visually appealing way to entice more fans to spread the word about what your business offers.
  • Fan pages offer you the power to analyze your fan statistics via the Page insights section
  • When someone becomes a fan of your business on Facebook, this information is posted on their wall and also in their profile, which their friends can view. When their friends see this, they get curious and follow their friends lead to your business fan page creating more fans for you. This is the power of Facebook-the social proof that ignites a following.
  • While both fan pages and groups can be marketed through Facebook ads, fan pages have the additional benefit of being marketed through social ads. Social ads publicize the connection between a specific fan and a fan page such that a business can use a fans picture and profile as part of their sales pitch.

Facebook Fan Pages therefore work better for businesses seeking to connect with their customers on a wider scale and in a more interactive manner than Facebook groups.

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