Local Search Marketing provides your business with a significant online promotional opportunity by allowing you to cost effectively expose your business to the growing masses of people using the Internet and local searches to find the services and products they seek. In the process, this marketing strategy will offer your business a very effective method of gaining access to extremely targeted potential customers.

Every day customers and potential customers are more likely to search for businesses like yours on the Internet and studies clearly show these searchers as having serious buying intent.

So, as a local business you need to figure out how to cost effectively reach out to these customers to get your business in front of them and start the business relationship. You really should do this even if you don’t have a web site and don’t want one!

The Internet has dramaticaly changed the way that customers and potential customers are looking for your business. The days of pulling out huge phone books to find products and services are quickly coming to an end.

People are still letting their fingers do the walking, but it’s more likely on a computer keyboard or even a cell phone. 

The Kelsey research group recently published these statistics and trends.

• 74% of households use the Internet as an information source when shopping locally.
• Approximately 45% of local searches had buying intent.
• The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is definitely time to consider buying a smaller ad and start shifting your marketing dollars to the internet.)

As a local business owner you need to take action now. Clearly you need to keep your existing customers, and continue to gain new customers, so it only makes sense that you need to be found where they are searching. Local Search Marketing and the Internet is where your future clients and customers will come from.

So where do you start?

Basically, you have three choices:

1) Forget the whole thing and let your competitors gain a serious competitive advantage.

2) Research this process yourself and then implement it to the best of your ability.

3) Hire a marketing firm to do it for you.

If you’ve read this far, I’m assuming you realize that the first option above is not a viable choice. So then you need to weigh the benefits and costs of submitting your business to the directories yourself and only you can properly evaluate that option.

That logically brings us to the hire the job out option, which is usually the best option and can be extremely cost efficient. Even if this strategy(very conservatively) only brings your business 2 new customers a year, wouldn’t you be money ahead?

For only $297 we will submit your business to over 30 of the top local business directories which will give your business substantial local directory exposure even without having a website. But if you do have a business website you’ll also gain the added search engine benefits of having those directory sites linking to it which can dramatically enhance your overall SEO strategy as well.

So for less than $10 per directory submission you can make a very good start to getting your business noticed on the internet…even without a website.

Just Give Us A Call.

Phone: 260-220-4830  or Toll Free: 1-866-910-4471

Marketing Impact Solutions, LLC

Have A Great Day! 

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